Search Media Management (SMM)
SMM makes the best use of social networking sites and is a great type of internet marketing. SMM uses it as a tool of promoting the website and increase the traffic on the website. It helps us to learn what kind of users arrive at the website and what are they looking for.
What is SMM used for?
Social media management aims at improving communication with users, increase brand visibility and reach potential customers.
A Good SMM plan involves creation of quality content that users of social networks share it amongst their friends using the transmitting information electronically i.e electronic word of mouth or eWow.
The basic benefit of using SMM is to gain feedback from users, or the potential customers and it helps the company get a personal stamp of its own.
How to use SMM?
Social media marketing works on the principle of Social Media Optimization (SMO), i.e improving the company’s image on all social networks. SMO works well to attract new and unique visitors to the targeted websites.
Have you ever wondered why do search engines care about social networks? The simple answer to this is people use social media to search various things, share certain links of their interest and participate in building a strong network of links. (Also known as network building campaign)
Social media management can be done in two ways-
- Active SMM promotion
- Passive SMM promotion
Active SMM promotion
Active SMM means to add links which directly lead from the content on the website to social networks (It’s like RSS and social media share buttons). Here are a few social networks which can be used as a means of SMM:
Passive SMM promotion
The literal meaning of Passive promotion means promoting activities on social networks by updating statuses or publishing images or tweeting. Another very popular form of passive SMM is blog writing.
All the user reactions can be well-analysed which can help us solve problems, take out dissatisfaction and improve brand experience.
The most important benefit of using SMM is obtained in real time which helps us work on the process quickly and opens many chances to work on new dimensions.