Google Ads Vs Facebook Ads? Subtle Paid Ads For Your Business
Paid marketing is one of the fastest ways to assist potential customers to find out about your brand’s product and services. Paid marketing allows you to create customized advertisements which help you reach out to your target audience much faster and at a wider reach than having a limited audience group find you organically. It could vary from an offline paid advertisement in a newspaper or a magazine to online paid ads on online social channels. In the modern technological era, there are ample online paid advertising channels, but two of the most popular online marketing channels are Google ads and Facebook ads.
Let’s understand some core differences between Google Ads and Facebook ads.
Google ads are mainly based on search and display-based advertisement whereas Facebook ads are a channel that is mainly used for paid social media campaigns on Facebook. Even though both ad types are run on Pay per click (PPC) ads, there’s a difference between the channels, target user groups at various stages in the Customer’s journey.
The best way to run online paid ads is to create a strategy with a combination of both Facebook and Google Ads. However, some businesses opt for any one of the ad types for budget optimization. Let’s understand some key focus points to consider while comparing Facebook and Google Ads.
1. Focus on your Campaign Goal
There are multiple goals for running an online paid campaign. For instance, brand awareness, leads, sales, etc. If you are sure about your campaign goal then you are moving forward in the right direction!
Google ads are an ideal tool for demand capture ads, as it reaches out to potential users who have high purchasing intent. For example, if you look up ‘guitar prices’ online, this will be counted as a signal of interest in purchasing one. However, Facebook ads are ideal for engaging with consumers who are near the top of a funnel. Thus, it mainly focuses on promoting brand and product awareness.
So, you could target your customers by using both platforms at the same time to target every user in the consumer journey funnel. But it is crucial to be handy with your goal before executing campaigns for your business as it will help you establish a smart strategy for your success.
2. Maximum budget optimization
With every online paid ad campaign, your goal is to optimize your Return on Ad Spend (ROAS). It’s easier to get the best ROI on some platforms than on others.
With Google Ads, a business needs to focus on Keyword competition and Keyword price. If the keywords your business is targeting have a higher Cost Per Click (CPC) than your budget, it might not be the best option to invest your money. For instance, let’s say you set ₹100 as your daily budget, and you want to rank your business for ‘Guitar stores’ in your district, but the cost for that particular keyword is priced at ₹20. This implies that you’d get only 5 clicks a day at max, which is very limited as per your business ideation.
However, with that same ₹100 budget, you could reach out to a wider range of potential users through Facebook ads and perform various experiments on your ads to understand and analyze the best strategies for maximum optimization of your ads on your targeted user audience.
At last, it’s all about budget planning to attain the best conversions through online ads forums.
3. Focusing on buyers at all stages in the journey
As mentioned earlier, every platform tends to align better with definite stages in the buyer’s journey!
As Facebook is a social networking platform, most users here are not looking to purchase products or services. However, they do engage in exploring more and share their interests on the forum. With this added advantage, it becomes a great platform for users to discover various brands’ offerings, even if it does not relate to their searches.
On the contrary, it’s is roughly calculated that Google gets over 5 billion searches on daily basis. These searches could drop anywhere on the buyer’s journey stage, but certain particular keywords show a higher purchasing intent.
For instance, if a user searches ‘Best guitar’ or ‘guitar prices’, this indicates that the user is interested in buying this particularly searched item. With this approach, it becomes easier for marketers to approach a potential user who is at the near bottom of the funnel.
4. Understanding Historical do’s and dont’s
As you move forward with your ads successes. It is crucial to check out the historical database to understand your strategy as once you understand the glitches and tricks for your past campaigns, it helps in improvising the chances of the success of your ad at a higher rate! It also allows you to explore more options and ideate more outside-the-box thinking solutions.
Paid online ads 101 suggests looking at your competitor’s strategies and understanding how they mold their ads based on customer needs and demand. What all forums are they targeting their customers at, what’s their content marketing strategy? These are the basic question every marketer should have while looking at other brands’ online advertising. As this competitive Intel might highlight fields for your business opportunities and provide you with insights through their strategies and help you understand what more can you offer your customers to increase your conversions.
Thus, it is much more efficient to create a strategy around both Google ads and Facebook ads to increase your chances of business success, as both, forums offer the best experience of running ads and gaining higher ROI.
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Hey, I’m Aria Adhami. I’m determined to make a business grow. My only question is, will it be yours?